It is not unusual to see designers repeating mistakes made in similar applications that are no longer around to actively reference. The ephemeral nature of software can be disheartening at times. These applications live on now only through screenshots and the occasional video. However, with digital work like websites - and especially software such as the mobile applications we develop at Mercury - once a software update is pushed live or hardware becomes obsolete, previous versions all but fade away. Apps that we created just a few short years ago have long since had their backend services disabled and no longer run on newer hardware. With print, there is a physical artifact at the end of the process that is given a fighting chance at survival. Unfortunately with digital work, archiving in a way that the work can be experienced as originally intended is often even more challenging. You might think that in the digital world it would be easier to keep track of and archive past work. In the process they painstakingly digitally recreated emblems, mascots, and pictograms for past games, many of which had previously been recreated inaccurately and were being used incorrectly. Ben Hulse and Greg Durrell of design firm Hulse & Durrell travelled the world researching Olympic branding for past games - pouring over old artifacts and when available, graphics standards manuals - in an attempt to create as historically accurate and authentic a representation as possible of past games for the Olympic Heritage Collection. Little of a designer’s work is sacred. Highlighting this fact, take something as culturally significant as the Olympic games. On the print side, design work is quickly discarded, forgotten and lost to decay. The trade-off however is that the shelf life for our work is often exceedingly small. One of the rewards of our field is that our work has the potential to reach a mass audience. Because of this, creating some sort of documentation/historical archive for this icon set interested us. Though the industry at large is facing challenging times–player spending in the title was down by close to 45 percent year-over-year in Q1 2022, while wider mobile games market revenue was down by approximately 6 percent–Pokémon GO continues to be one of the world’s top grossing mobile titles.We’re also hyperaware of the fleeting nature of our work. The title remains the world’s flagship Geolocation AR title and is a standout for best-in-class live ops on mobile, delivering consistent new updates, new Pokémon and staying relevant during the COVID-19 pandemic and lockdowns. Since its launch back in July 2016, Pokémon GO has averaged $1 billion per year from player spending. The App Store, meanwhile, has generated 160.8 million downloads, or 23.7 percent. Google Play represents the majority of downloads, accumulating 517.2 million installs to date, or 76.3 percent of the total. 1 with 123.2 million installs, or 18.2 percent of the total. Pokémon GO has generated 678 million downloads worldwide to date. Google Play accounts for the majority of player spending, accumulating $3.1 billion, or 52.3 percent, while the App Store represents $2.8 billion of revenue, or 47.7 percent. 2 with 32.6 percent, while Germany ranks No. 1 country for lifetime player spending in Pokémon GO, generating $2.2 billion, or 36.6 percent of total revenue. Other mobile titles that have surpassed the figure include PUBG Mobile and Honor of Kings, both from Tencent, Candy Crush Saga from King, and Clash of Clans from Supercell. Pokemon GO took just under six years to hit the $6 billion milestone, putting it in an exclusive club. According to Sensor Tower Game Intelligence, it remained by far the top grossing Geolocation AR title in the world during the last quarter, with Dragon Quest Walk from Square Enix generating $90.4 million, while Jurassic World Alive from Ludia racked up $7.2 million. 11 for player spending, picking up $198.2 million. 7 revenue generating mobile game worldwide, accumulating $1.3 billion, while in Q1 2022 Pokémon GO ranked No. The title has been one of the world’s most lucrative mobile games since its launch back in 2016, when it became an instant global phenomenon. Pokémon GO from Niantic has surpassed $6 billion in global lifetime player spending across the App Store and Google Play, Sensor Tower Store Intelligence data shows.
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